reform-commercial-local-commercial-zaragoza-1

IceCoBar Zaragoza

Design of commercial premises

The co-design of this ice cream franchise was based on the adaptation and refinement of a brand line to a new location, where it was necessary to deal with the integration of the different elements of the business in a small store located in the historic center of Zaragoza.

Client: IceCoBar
Surface area: 33 m2
Status: Completed
Timeline: March 2020
Location: Zaragoza
Type of project: Commercial Premises

The premises to be renovated, with a floor area of 33 m2, had to be divided into two spaces with different functions. On the one hand, a private space in which to manufacture its products. On the other hand, a public space to exhibit them and be in connection with the street.

The private space of the project is hidden behind a curtain. In contrast, the public space of the project is connected to the exterior through large openings.

It is designed to arrive and leave, aiming at a dynamic flow of customers, and focusing it from a diffusion and advertising work.

Bright colors and cork elements that evoke the “icerolls”, together with informative and luminous panels, create a scenography that takes us to the project to the world of the circus and childhood.

The corporate colors mark the design, and appear attenuated and with different shades, aiming to capture the customer’s attention from the outside.

Project plant and flows

As for the distribution of furniture, the space is kept as free as possible, grouping all sales and production elements behind a counter, and placing a single piece of furniture that acts as a bar along the glass façade.

A simple but inviting space that is part of the ice cream experience. Are you going to stay without trying them?